CLIENT:
V-School
INDUSTRY:
Education
OBJECTIVE:
Create materials that clearly communicate the benefits and unique structure of their new Cyber Security program, offering three certificates in one curriculum while positioning V-School as a modern leader in cybersecurity education.
APPROACH
The main challenge was balancing the academic side of education with the fast-moving, tech-driven energy of cybersecurity. My goal was to shift perceptions from “traditional schooling” to an immersive, future-ready experience. I started by researching the cybersecurity field to understand industry demands and trends. From that insight, I built the visual direction around the idea of “Earn 3 Powerful Certificates at Once.”
ICONOGRAPHY
I created a custom set of icons to make complex cybersecurity topics approachable. Each icon represented a key area; industry concepts, career paths, and skill development. Allowing potential students to absorb information quickly without feeling overwhelmed.
By translating technical ideas into simple visuals, the icons helped bridge the gap between expert-level language and beginner understanding. This not only improved clarity but also gave the materials a polished, professional feel that matched the high standards of the program
SYLLABUS DESIGN
The syllabus was designed to be both informative and visually appealing. I used deep blue tones to symbolize trust and reliability, qualities essential to the cybersecurity field. Clear typography and a structured layout made the curriculum easy to follow, while graphics and the icons I made added visual rhythm throughout the pages.
Including student success stories from students apart of the cyber security pilot program, and real-life visuals gave the document a personal touch. These stories showed the program’s impact. helping readers connect emotionally while reinforcing credibility. The combination of clean design and relatable content made the syllabus not just a resource, but a tool that inspired action. Click HERE to view full Syllabus.
SOCIAL MEDIA ASSETS
For social media, I focused on creating visuals that would instantly capture attention while staying consistent with V-School’s brand. I used bold imagery, layered textures, and consistent color and typography choices to create a cohesive look across platforms. The goal was to build recognition and trust through repetition and visual consistency. Every post connected back to the main theme of progress and opportunity, showing the value of the Cyber Security Program in a format that appealed to the digital habits of the target audience. This approach helped create a unified brand presence both online and offline.
