CLIENT:
Airnex
INDUSTRY:
Transportation/Aviation
OBJECTIVE:
Design marketing materials to introduce Airnex and promote the services they provide. The objective was to create social and visual assets, along with advertising, that effectively communicated luxury, transparency, and user-friendliness.
"UBER OF THE SKIES"
AirNex is a Georgia-based startup positioned as a premier private air travel brokerage. The company's goal is to revolutionize the industry by connecting travelers with local Part 135 operators through a mobile application. By offering "air transportation at the touch of a button," AirNex aims to make private flight as accessible and transparent as a modern rideshare service.
AirNex entered the market with a mission to revolutionize private aviation by connecting Part 135 operators with travelers. Private air travel is historically viewed as an exclusive luxury for the ultra-affluent. The challenge was to design assets that demystify the process and highlight AirNex’s scalability and accessibility to a broader demographic without losing the premium feel of the brand.
SOCIAL ASSETS
I developed a range of assets for platforms like Instagram and LinkedIn to target two distinct user bases:
For the Traveler (B2C): Several ads (like "Your Time Deserves Better!") focus on the pain points of commercial travel, highlighting "time savings" and the ability to "skip airport lines".
For the Operator (B2B): Ads such as "Reach More Charter Clients!" directly address the company’s goal to help Part 135 operators "generate more revenue" by keeping their aircraft in the air.
HIGH IMPACT BILLBOARDS
Designed for high-traffic corridors in the Southeastern U.S. (a hub for over 580,000 annual charter flights), these focused on 3-second readability.
Messaging: Used punchy slogans like "Revolutionizing how the world flies private" to signal a major industry shift.
RESULTS
The visualS were designed to support AirNex’s Year 1 goal of onboarding 250 operators and facilitating 2,000 flights. By aligning the brand’s visual "touch of a button" simplicity with its innovative AI-backed platform, the assets positioned AirNex as a modern, transparent leader in the $11.97 billion private charter market.